Advanced Healthcare Communication Training Course

Course Category : Administrative Development

This advanced training programme enables healthcare communication and PR professionals to master the advanced skills required for effective institutional and public communication within healthcare organisations, strengthening reputation and public trust.
Duration: 5 Days
Level: Advanced

Introduction

In today’s healthcare environment, communication plays a critical role in service quality, patient satisfaction, and public confidence. With diverse stakeholders, cultural sensitivities, and information challenges, institutional communication in healthcare demands advanced professional capabilities.
This advanced training programme equips participants with applied knowledge and tools to design and manage strategic healthcare communication, covering media relations, public health awareness, crisis communication, and reputation management. Through practical activities and case studies, participants will learn to build trust-driven communication strategies that elevate both organisational credibility and community engagement..

Targeted Specializations

PR Directors and Communication Managers in healthcare organisations.
Media and Institutional Communication Officers in hospitals.
Official Spokespersons and Media Centre Supervisors.
Public Health Communication and Awareness Specialists.
Professionals managing corporate reputation in healthcare.

Targeted Skills

Strategic healthcare communication design and implementation.
Media and press relations management in healthcare.
Interpersonal and professional communication in medical settings.
Crisis and emergency communication management.
Planning and delivering healthcare press conferences.
Evidence-based communication planning and evaluation.

Expected Outcomes

Identify and overcome current challenges in healthcare communication.
Analyse cultural and organisational influences on communication.
Strengthen interpersonal communication with patients and teams.
Develop PR and communication strategies that foster trust.
Utilise media and public communication tools to promote health awareness.
Manage crisis and emergency communication effectively.
Apply efficient health informatics systems to enhance communication.
Plan and conduct professional healthcare press conferences.

Training Topics Index

Characteristics of effective healthcare communication.
Key communication challenges in healthcare settings.
Best practices in healthcare communication strategies.
Improving internal and external communication processes.

Relationship between culture and public health behaviour.
Influence of organisational culture on communication.
Types of organisational cultures in healthcare.
Integrating cultural awareness into communication planning.

Importance of interpersonal communication in healthcare.
Active listening and empathy in medical interactions.
Building trust through ethical and transparent communication.
Global best practices in patient–provider communication.

Definition and purpose of information dissemination.
Strategies for community health education campaigns.
Phases of public health communication planning.
Case studies of effective health awareness campaigns.

Role of mass media in health promotion and education.
Planning and managing media campaigns.
Selecting the most effective media channels.
Challenges and limitations of health media use.

Concept and importance of health informatics.
Integration of information systems in healthcare.
Practical examples from smart hospital systems.
Digital transformation in healthcare communication.

Concept of risk communication in public health.
Tools and strategies for managing health crisis messages.
Stages of planning and responding to health risks.
Case studies from global healthcare crises.

Evolution of PR practices in the healthcare sector.
Ethical principles guiding healthcare PR professionals.
Successful hospital communication campaigns.
The strategic role of PR in building institutional reputation.

Planning and implementing PR strategies.
Leadership and supervision of media activities.
Elements of successful institutional communication planning.
The role of PR within healthcare administrative structures.

Goals and phases of organising health press conferences.
Preparing key media messages and content.
Managing interactions with the media during crises.
Building sustainable professional media relationships.

Course Features

Modern and practical content
Real-world examples and leadership exercises
Pre- and post-course assessments to measure impact
Accredited certificate with QR code verification

Advanced Healthcare Communication Training Course