Public Relations and Corporate Communication Program

Duration: 5 Days (20 Training Hours)
Level: Beginner to Semi-Advanced

Introduction

This program is designed to develop a strategic and analytical understanding of public relations and corporate communication in today’s dynamic institutional environment. It equips participants with the practical tools to design and implement integrated PR plans, build and manage corporate image, engage audiences effectively, and respond to media challenges. Emphasis is placed on digital transformation and measuring communication impact using professional standards..

Targeted Groups

Public relations and institutional communication officers
Media coordinators and marketing support teams
Executive office personnel and front-desk representatives
Customer service and stakeholder relationship managers
Entry-level professionals seeking to transition into PR

Targeted Skills

Designing and executing PR campaigns
Audience analysis and message development
Managing institutional identity and reputation
Professional media handling and public response
Utilizing digital platforms for PR effectiveness

Expected Outcomes

By the end of the program, participants will be able to

Develop a structured public relationship plan
Communicate effectively with internal and external audiences
Represent their institution professionally in various media contexts
Establish and maintain key public relationships
Measure and enhance PR performance using digital tools

Table Of Conents

Course Benefits

Up-to-date practical content
Real-world examples and leadership exercises
Pre- and post-assessments to measure impact
Accredited certificate verifiable via QR code