Advanced Social Media Marketing Training Programme

Course Category : Leadership

This programme provides an advanced pathway for mastering data-driven social media strategies, enabling participants to design impactful digital campaigns that enhance visibility, influence, and organisational value.
Duration & Level:
5 training days – Advanced Level

Introduction

In today’s rapidly evolving digital landscape, social media has become a strategic pillar for organisations seeking influence, visibility, and meaningful engagement. This advanced programme adopts a comprehensive approach that blends strategic planning, performance analytics, content innovation, and platform-specific optimisation to equip participants with high-level professional capabilities.
The course offers an in-depth understanding of digital identity building, reputation management, data-driven decision-making, and multi-platform content development. It further explores influencer collaboration, corporate video production, and search optimisation techniques, positioning participants to lead sophisticated digital initiatives within their organisations..

Targeted Specializations

Digital marketing managers and specialists.
Media and public relations managers.
Content creators and social platform administrators.
Corporate communication and reputation teams.
Influencer programme leaders.
Creative content and video production professionals.
Digital brand development personnel.
Professionals pursuing advanced social media strategy roles.

Targeted Skills

Designing advanced digital marketing strategies.
Developing high-impact multi-platform content.
Data analysis and performance-driven decision-making.
Digital reputation management and corporate communications.
Influencer engagement and thought-leadership positioning.
Corporate video production and editing.
SEO optimisation for digital content.

Expected Outcomes

Develop an advanced understanding of strategic social media marketing principles.
Build the capability to analyse data and develop performance-driven campaigns.
Produce professional-grade written and visual content aligned with organisational goals.
Apply best practices in corporate communication and reputation management.
Enhance digital engagement through optimisation and advanced distribution tactics.
Strengthen influencer engagement and digital thought-leadership positioning.
Implement SEO techniques to improve content visibility.
Design comprehensive digital strategies that create measurable organisational value.

Training Topics Index

Platform ecosystem analysis and audience profiling.
Strategic frameworks aligned with organisational objectives.
High-impact content structuring.
Digital performance measurement and analytics.

Building integrated digital communication plans.
Scenario development methodologies.
Managing paid media and organic content.
Audience engagement analytics and monitoring.

Professional digital identity development.
Influencer partnership planning and management.
Thought-leadership content strategy.
Successful digital influence case models.

Planning and developing corporate video content.
On-camera performance techniques.
Editing and post-production fundamentals.
Video distribution strategies for social platforms.

Keyword research and optimisation frameworks.
Link-building and visibility improvement strategies.
SEO-enhanced press releases and web content.
Advanced digital-reach and growth planning.

Course Features

Modern and practical content
Real-world examples and leadership exercises
Pre- and post-course assessments to measure impact
Accredited certificate with QR code verification

Advanced Social Media Marketing Training Programme