Media Management in Crisis Communications Training Course

Course Category : Information Technology

In a world of accelerating events and escalating media crises, mastering media management during crises is a defining capability of leading organizations. This program empowers participants to develop proactive communication strategies and effective media responses that safeguard organizational reputation and uphold credibility under pressure
Duration: 5 Days
Level: Advanced

Introduction

Crisis communication and media management are among the most critical disciplines influencing organizational stability and reputation. This training course explores how unexpected crises can shape public perception and provides strategic methodologies to mitigate their impact through proactive planning and effective communication.
Participants will learn how to build a comprehensive crisis communication plan, conduct situation analysis, define crisis management teams and responsibilities, and apply media response protocols. The course also enhances participants’ ability to manage media interactions and maintain credibility in high-pressure scenarios.

Targeted Specializations

Public Relations and Corporate Communications Managers
Media Officers and Official Spokespersons
Department Heads and Supervisors responsible for crisis communications
Communication and Media Consultants
Executives in charge of organizational reputation management

Targeted Skills

Media Crisis Management
Verbal and Non-verbal Communication
Risk Assessment and Strategic Crisis Planning
Leadership and Decision-making under Pressure
Media and Communication Team Management

Expected Outcomes

Upon completion of this program, participants will be able to

Identify different types and dimensions of crises and their organizational impacts.
Design a comprehensive crisis communication management plan.
Apply principles of transparency, accountability, and effective communication with stakeholders and media.
Develop strategies for post-crisis reputation recovery and stakeholder trust-building.
Evaluate media performance and communication effectiveness using professional measurement tools

Training Topics Index

Definition and types of crises
The role of communication in crisis management
Stages of crisis development
Relationship between media and crises

Setting strategic communication objectives
Responding rapidly and effectively
Accepting responsibility and building credibility
Institutional coordination and ongoing monitoring

Pre-crisis phase and preparedness
Crisis Management Plan (CMP)
Crisis Management Team (CMT)
Role of spokesperson during crisis
Post-crisis evaluation and lessons learned

Role of traditional and new media
Partnering with media for crisis response
Managing digital platforms and content

• Social media

opportunity or challenge

Dynamic utilization of social media during crises

Decision-making and governance dimension
Victims and trust management
Ethical and professional dimensions
Organizational behavior and accountability
Global case studies and lessons learned

Measuring outputs and performance indicators
Assessing impact and outcomes
Evaluating communication effectiveness
Developing post-crisis assessment reports

Course Features

Modern and practical content
Real-world examples and leadership exercises
Pre- and post-course assessments to measure impact
Accredited certificate with QR code verification

Media Management in Crisis Communications Training Course