A specialised training programme that develops digital tourism promotion capabilities through content strategies and campaign management to enhance destination appeal and engagement.
Duration: 5 Days | Level: Intermediate to Advanced
In the context of rapid digital transformation, social media has become a central pillar in tourism promotion and destination branding. Tourism organisations increasingly rely on integrated digital strategies to build competitive presence and attract visitors across platforms. This course focuses on developing competencies in tourism content creation, campaign management, and performance analytics while leveraging modern media tools. It also explores global best practices in digital tourism marketing to ensure sustainable promotion and maximise return on media investment.