Implementing and Managing a Customer Complaints System Conference

Implementing and Managing a Customer Complaints System Conference

Course Category : Conference

A specialised conference focused on designing, implementing, and managing customer complaint systems to enhance customer satisfaction, service quality, and organisational performance.
Duration: 5 Days
Level: Intermediate to Advanced.

Starts On

28 - September - 2026

Ends On

2 - October - 2026

Location

Morocco - Casablanca

Language

Arabic

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View Course Introductory PDF

Targeted Audience

Customer Service Managers
Customer Complaint Officers
Quality and Excellence Managers
Contact Centre Managers
Customer Experience Professionals
Customer Service Supervisors
CRM Specialists
Support and Service Personnel

Targeted Skills

Customer Complaint System Design
Complaint Lifecycle Management
Complaint Root Cause Analysis
Effective Customer Communication
Customer Satisfaction Measurement
Service Continuous Improvement

Expected Outcomes

Understand the principles of customer complaint management.
Design and develop an integrated complaint management system.
Apply effective complaint handling and resolution processes.
Analyse recurring issues and implement corrective actions.
Develop KPIs to measure complaint management effectiveness.
Improve customer satisfaction and customer experience outcomes.

Training Topics Index

Principles and importance of complaint management
Complaints as a source of organisational improvement
Complaint categories and classifications
Customer expectations and experience
Best practices in complaint handling

Components of a complaint management system
Complaint handling policies and procedures
Complaint intake channels
Escalation and follow-up processes
Documentation and record management

Effective listening and communication skills
Managing difficult and dissatisfied customers
Complaint investigation techniques
Resolution and response management
Complaint closure and follow-up

Root cause analysis techniques
Identifying recurring issues and trends
Corrective and preventive actions
Using complaint data for improvement
Service enhancement strategies

Complaint management KPIs
Customer satisfaction measurement
Reporting and dashboard development
Governance and complaint oversight
Building a customer-focused culture