Product Management and Product Marketing for the Telecom Sector

Course Category : Data Management

A specialised programme developing telecom product management and marketing capabilities, focusing on innovation, customer experience, and sustainable competitive advantage.
Duration: 5 Days | Level: Advanced

Introduction

As digital transformation accelerates across the telecom sector, product management and marketing have become critical drivers of growth and sustainability. This sector demands deep insight into market dynamics, customer behaviour, and emerging technologies such as 5G and digital services. This course equips participants to develop innovative telecom products, design effective marketing strategies, and manage product lifecycles efficiently to deliver customer value and strengthen competitive performance..

Targeted Audience

Telecom Product Managers
Marketing and Business Development Managers
Customer Experience Managers
Digital Transformation Leaders
Market and Data Analysts
Innovation and Digital Services Professionals

Targeted Skills

Telecom Product Lifecycle Management
Market and Customer Analysis
Digital Value Proposition Development
Integrated Marketing Strategy Design
Innovation Management in Telecom Services
Performance Measurement and CX Optimization

Expected Outcomes

Advanced understanding of telecom market dynamics.
Develop effective product management strategies.
Design customer-focused marketing plans.
Enhance user experience across digital channels.
Manage innovation and new service launches.
Apply data-driven decision-making for performance improvement.

Training Topics Index

Telecom market structure and business models
Characteristics of telecom products and services
Role of product management
Competitive and regulatory analysis
Technology trends (5G, IoT, digital services)

Identifying customer needs
Value proposition design
Digital product development models
Product lifecycle management
Pricing and bundling strategies

Market segmentation and analysis
Integrated marketing strategy development
Digital marketing in telecom
Service branding strategies
Customer retention approaches

Customer experience (CX) design
Customer journey mapping
Data-driven performance improvement
Key performance indicators (KPIs)
Complaint management and satisfaction enhancement

Innovation strategies in telecom
Digital service development
Go-to-market strategies
Strategic partnerships
Continuous evaluation and optimisation

Course Features

Updated and Interactive Content
Hypothetical Examples and Case Studies
Pre- and Post-assessments to Measure Impact
Verified Certificate with a QR Verification Code