Employee Value Proposition (EVP) and Talent Attraction Strategies

  • Employee Value Proposition (EVP) and Talent Attraction Strategies
  • Italy - Rome

Employee Value Proposition (EVP) and Talent Attraction Strategies

Course Category : Sustainability

A specialised training programme focused on designing compelling Employee Value Propositions and implementing advanced talent attraction strategies to strengthen organisational competitiveness in today's labour markets.
Duration: 5 Days
Level: Advanced.

Starts On

21 - September - 2026

Ends On

25 - September - 2026

Location

Italy - Rome

Language

English

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View Course Introductory PDF

Targeted Audience

  • Human Resources Managers
  • Talent Acquisition and Recruitment Managers
  • Employer Branding Specialists
  • Organisational Development Managers
  • Employee Experience Professionals
  • HR Business Partners (HRBPs)
  • Leaders Responsible for Human Capital Strategy

Targeted Skills

  • Employee Value Proposition Design
  • Employer Branding Development
  • Talent Needs and Expectations Analysis
  • Strategic Talent Attraction Planning
  • Candidate Experience Enhancement
  • Data-Driven Recruitment Decision-Making

Expected Outcomes

  • Understand the core elements of an effective Employee Value Proposition.
  • Develop a comprehensive employer branding strategy.
  • Design impactful talent attraction initiatives.
  • Enhance candidate experience across recruitment stages.
  • Measure talent attraction effectiveness using key metrics.
  • Align attraction strategies with long-term organisational objectives.

Training Topics Index

  • Understanding EVP and its strategic importance
  • Components of an effective EVP
  • EVP and employee experience integration
  • Workforce expectations analysis
  • Aligning EVP with business strategy

  • Employer branding fundamentals
  • Developing a compelling employer identity
  • Candidate communication channels
  • Managing employer reputation
  • Employer brand measurement techniques

  • Talent attraction campaign planning
  • Modern recruitment approaches
  • Passive and scarce talent sourcing
  • Digital recruitment marketing
  • Strategic sourcing partnerships

  • Mapping the candidate journey
  • Critical candidate touchpoints
  • Communication and engagement excellence
  • Technology-enabled candidate experience
  • Candidate satisfaction measurement

  • Talent attraction KPIs
  • Recruitment analytics and insights
  • Recruitment ROI measurement
  • Continuous improvement frameworks
  • Future trends in talent attraction