Public Relations and Corporate Communication Program

Public Relations and Corporate Communication Program

Course Category : Compliance

Public Relations and Corporate Communication Program.
Duration: 5 Days | Level: Intermediate to Advanced.

Starts On

27 - July - 2025

Ends On

31 - July - 2025

Location

Morocco - Casablanca

Language

English

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View Course Introductory PDF

Targeted Audience

Public Relations and Corporate Communication Managers
Media and Communication Officers
Marketing and Branding Managers
Executives and Decision-Makers
Reputation Management Professionals
Internal and External Communication Staff

Targeted Skills

Corporate communication strategy development
Media relations management
Corporate reputation building and management
Effective message design
Crisis communication management
Stakeholder analysis and engagement

Expected Outcomes

Develop a comprehensive understanding of modern public relations roles.
Design effective corporate communication strategies.
Manage media relations professionally.
Develop crisis and reputation communication plans.
Integrate internal and external communication effectively.

Training Topics Index

Modern PR concepts
Evolution of corporate communication
Strategic role of communication
PR vs marketing distinctions
Communication models

Communication environment analysis
Defining objectives and target audiences
Message development
Channel selection
Communication effectiveness measurement

Building media relationships
Press release writing
Media events and conferences
Handling media interviews
Managing media coverage

Corporate reputation concepts
Image monitoring and management
Crisis communication planning
Media response strategies
Post-crisis trust recovery

Importance of internal communication
Employee engagement strategies
Digital communication platforms
Corporate content management
Emerging communication trends