Strategy-Building and Sustaining Competitive Advantage

Strategy-Building and Sustaining Competitive Advantage

Course Category : Sustainability

Provide leaders and organisations with the strategic tools necessary to build, sustain and renew competitive advantage in dynamic markets.

Duration and level
10 days (advanced – professional level).

Starts On

11 - May - 2026

Ends On

15 - May - 2026

Location

Portugal - Lisbon

Language

English

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View Course Introductory PDF

Targeted Audience

Senior Executives and Business Leaders
Strategy and Planning Directors
Corporate Development Managers
Entrepreneurs and Business Owners
Management Consultants

Targeted Skills

Apply advanced strategic analysis frameworks effectively
Confidently design strategies that secure long-term advantage
Strengthen organizational agility and resilience
Drive innovation and continuous renewal
Align leadership and governance with strategic direction
Evaluate market forces and global competition with precision

Expected Outcomes

By the end of this program, participants will be able to

Master the principles of building and renewing competitive advantage.
Design and implement strategies that deliver sustainable value.
Analyze industry structures and competitive dynamics systematically.
Lead organizational transformation to adapt and thrive in changing environments.
Apply innovation as a driver for strategic renewal.
Integrate risk management and resilience into strategy design.
Influence stakeholders and align organizational culture with strategy.

Training Topics Index

Module I

Foundations of Competitive Advantage

Concept and evolution of competitive advantage
Cost leadership vs. differentiation strategies
Market forces analysis (Porter’s Five Forces)
Case studies on competitive advantage

Module II

Strategy Formulation

Strategic analysis tools (SWOT, PESTEL)
Defining vision, mission, and values
Long-term goal setting
Growth and expansion strategies

Module III

Sustaining and Renewing Strategy

Innovation as a source of competitive advantage
Digital transformation for sustainability
Organizational resilience and adaptation
Redesigning value chains

Module IV

Leadership and Execution

The role of leadership in strategy
Governance systems and alignment
Strategic performance metrics
Change management and transformation

Module V

Competing Globally

Strategies for international competition
Globalization and its impact on advantage
Market entry and expansion strategies
Global company case studies