Customer Value Management & Pricing Specifically for the Telecommunication Industry

Customer Value Management & Pricing Specifically for the Telecommunication Industry

Course Category : Data Management

A professional training programme focused on customer value management and smart pricing strategies to improve profitability, subscriber retention, and sustainable competitiveness in the telecommunications sector.
Duration: 5 Days
Level: Advanced.

Starts On

26 - October - 2026

Ends On

30 - October - 2026

Location

Switzerland - Geneva

Language

English

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View Course Introductory PDF

Targeted Audience

Telecommunications Marketing Managers
Pricing and Revenue Management Managers
Customer Experience and Retention Managers
Sales and Business Development Managers
Digital Transformation and Commercial Analytics Leaders
Product and Bundle Management Teams
Commercial Data Analysts
Telecommunications Executives

Targeted Skills

Customer Value Management in Telecommunications
Advanced Pricing Strategy Development
Subscriber Behaviour and Profitability Analysis
Customer Retention and Churn Reduction
Commercial Bundle and Offer Design
Data-Driven Commercial Decision-Making
Customer Lifetime Value Measurement
Revenue Management and Profitability Optimisation

Expected Outcomes

Understand customer value management methodologies in telecommunications companies.
Design flexible pricing models aligned with market requirements.
Analyse subscriber behaviour and segment profitability.
Develop effective customer retention and churn reduction strategies.
Optimise revenues through bundle and digital service management.
Apply commercial analytics and KPIs to support marketing and pricing decisions.

Training Topics Index

Customer value concepts in telecom operations
Subscriber lifecycle and relationship management
Profitability and long-term value metrics
Customer experience and revenue correlation
Commercial challenges in telecom markets

Subscriber behaviour and usage analysis
Value-based customer segmentation
High-value customer management
Predictive analytics for churn forecasting
Data-driven commercial decision-making

Traditional and modern pricing models
Dynamic pricing and flexible offers
Data and digital service pricing
Discounting and bundle strategies
Regulatory and competitive pricing impacts

Revenue assurance and revenue management
ARPU optimisation strategies
Commercial offer and value-added service optimisation
Segment and service profitability management
Financial and commercial performance measurement

Customer churn reduction strategies
Loyalty and rewards programme development
Digital customer experience enhancement
Effective subscriber complaint management
Sustainable commercial value planning