AI in Marketing & Sales

  • AI in Marketing & Sales
  • Spain - Madrid

AI in Marketing & Sales

Course Category : Soft Skills & Office Management

A practice-oriented programme focused on leveraging AI to enhance marketing and sales performance, optimise customer experience, and maximise revenue through data-driven decision-making.
Duration: 5 Days | Level: Intermediate.

Starts On

3 - August - 2026

Ends On

7 - August - 2026

Location

Spain - Madrid

Language

English

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View Course Introductory PDF

Targeted Audience

  • Marketing Managers
  • Sales Managers
  • Digital Transformation Managers
  • Customer Experience Managers
  • Middle Management Leaders
  • Marketing and Sales Analysts
  • Business Unit Heads
  • Growth and Development Teams

Targeted Skills

  • AI-Driven Marketing Strategy
  • Customer Behaviour Analytics and Segmentation
  • Marketing and Sales Automation
  • Intelligent Personalisation and CX
  • Sales Forecasting and Opportunity Management
  • Performance and ROI Measurement

Expected Outcomes

  • Understand AI applications in marketing and sales.
  • Analyse customer data for improved targeting and personalisation.
  • Apply AI-powered automation to marketing campaigns.
  • Support sales decisions through forecasting and analytics.
  • Enhance customer experience using intelligent solutions.
  • Measure business impact and ROI of AI initiatives.

Training Topics Index

  • Evolution of AI-driven marketing
  • From intuition to intelligence
  • Business value of AI
  • Marketing–sales data integration
  • Challenges and risks

  • Customer data sources
  • Behavioural analytics
  • Intelligent segmentation models
  • Customer journey insights
  • Data quality considerations

  • Campaign automation
  • Content and offer personalisation
  • AI across marketing channels
  • Real-time engagement
  • Personalisation ethics

  • Sales forecasting models
  • Lead and opportunity management
  • Deal probability scoring
  • Sales analytics support
  • Risk reduction

  • Marketing performance metrics
  • ROI measurement
  • Dashboards and reporting
  • Continuous optimisation
  • Strategic alignment