Switzerland - Geneva - Advanced Strategic Management of Public Relations, Media and Corporate Reputation Workshop - W Training
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Workshop

Advanced Strategic Management of Public Relations, Media and Corporate Reputation Workshop

  • Advanced Strategic Management of Public Relations, Media and Corporate Reputation Workshop
  • Switzerland - Geneva

Advanced Strategic Management of Public Relations, Media and Corporate Reputation Workshop

Course Category : Strategy

An advanced programme developing strategic capabilities in public relations, media management, and corporate reputation to strengthen institutional trust, influence, positioning, and long-term reputational value.
Duration: 5 Days
Level: Advanced
Type: Workshop.

Starts On

21 - December - 2026

Ends On

25 - December - 2026

Location

Switzerland - Geneva

Language

English

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View Course Introductory PDF

Targeted Audience

  • Public Relations and Corporate Communication Directors
  • Media and Media Relations Managers
  • Corporate Reputation and Identity Managers
  • Strategic Communication and Corporate Affairs Professionals
  • Marketing and Integrated Communication Managers
  • Stakeholder Engagement Professionals
  • Senior Managers overseeing communication and media functions
  • Public Relations, Media, and Reputation Consultants

Targeted Skills

  • Strategic Public Relations and Communication Planning
  • Media Relations and Institutional Influence Management
  • Stakeholder and Communication Environment Analysis
  • Corporate Reputation Management
  • Corporate Messaging and Narrative Development
  • Communication Risk and Crisis Management
  • Media and Reputation Performance Measurement
  • Communication Alignment with Corporate Strategy

Expected Outcomes

  • Analyse the strategic role of public relations and media in achieving organisational objectives.
  • Develop integrated communication approaches linking messages, audiences, and strategic priorities.
  • Manage media relations and stakeholder engagement systematically.
  • Evaluate the drivers of corporate reputation, image, and identity.
  • Identify and respond effectively to media and communication risks.
  • Develop frameworks for measuring media performance and corporate reputation.
  • Strengthen alignment between corporate communication and leadership decisions.

Training Topics Index

  • Transitioning from operational PR to a strategic management function
  • Aligning communication strategy with organisational vision and objectives
  • Analysing the communication environment and institutional issues
  • Mapping stakeholders and establishing communication priorities
  • Integrating messages, channels, responsibilities, and governance

  • Structuring strategic relationships with media organisations
  • Managing media messages and institutional positions
  • Developing corporate narratives and maintaining message consistency
  • Managing media coverage and sensitive public issues
  • Analysing media presence and evaluating institutional influence

  • Relationships between corporate identity, image, and reputation
  • Internal and external drivers of organisational reputation
  • Trust and credibility as strategic institutional assets
  • Managing stakeholder expectations and perceptions
  • Reputation indicators and institutional positioning assessment

  • Identifying and classifying communication and reputational risks
  • Issue monitoring and early warning of emerging threats
  • Principles of corporate communication during crises
  • Managing messages, spokespersons, and stakeholders during crises
  • Restoring institutional trust and reputation after crises

  • Governance of public relations and media functions
  • Key performance indicators for PR and media management
  • Measuring reputation, trust, and communication impact
  • Strategic reporting for executive decision-making
  • Developing a sustainable and continuously improving communication system