Turkey - Istanbul - Executive Management of Public Relations, Media and Long-Term Corporate Image Building Workshop - W Training
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Workshop

Executive Management of Public Relations, Media and Long-Term Corporate Image Building Workshop

  • Executive Management of Public Relations, Media and Long-Term Corporate Image Building Workshop
  • Turkey - Istanbul

Executive Management of Public Relations, Media and Long-Term Corporate Image Building Workshop

Course Category : Administrative Development

An advanced programme for strengthening executive capabilities in public relations and media leadership while building a coherent, sustainable corporate image that reinforces trust and strategic positioning among stakeholders.
Duration: 5 Days
Level: Advanced
Type: Workshop.

Starts On

23 - November - 2026

Ends On

27 - November - 2026

Location

Turkey - Istanbul

Language

English

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View Course Introductory PDF

Targeted Audience

  • Executive and Senior Management Leaders
  • Public Relations and Media Directors
  • Corporate Communication Managers
  • Reputation and Corporate Image Professionals
  • Corporate Affairs and External Relations Managers
  • Strategic Communication and Stakeholder Management Professionals
  • Public Relations, Media, and Corporate Communication Advisors

Targeted Skills

  • Executive Public Relations and Media Leadership
  • Corporate Image Analysis and Formation
  • Strategic Communication Alignment
  • Message and Perception Narrative Management
  • Identity, Behaviour, and Communication Consistency
  • Long-Term Stakeholder Expectation Management
  • Corporate Image Measurement and Monitoring

Expected Outcomes

  • Interpret the executive role of public relations and media in shaping organisational positioning.
  • Analyse internal and external factors influencing corporate image formation.
  • Establish a strategic framework for long-term corporate image management.
  • Develop coherent messaging aligned with organisational identity and objectives.
  • Manage the relationship between organisational performance, media representation, and stakeholder perceptions.
  • Define appropriate indicators for measuring corporate image and institutional trust.
  • Support executive communication and image-related decisions through structured perception analysis.

Training Topics Index

  • Transitioning from operational management to strategic PR leadership
  • Positioning media and communication within executive decision-making
  • Aligning corporate and communication strategies
  • Governance of PR and media roles and responsibilities
  • Executive priorities in complex communication environments

  • Corporate image concepts, formation, and accumulation
  • Corporate identity, perceived image, and reputation relationships
  • Stakeholder-specific drivers of institutional perceptions
  • Analysing gaps between intended and actual corporate image
  • Establishing foundations for sustainable long-term positioning

  • Engineering corporate messages around strategic objectives
  • Maintaining message consistency across channels and audiences
  • Understanding media influence on institutional perceptions
  • Managing spokespersons and authoritative communication sources
  • Balancing proactive communication with media responsiveness

  • Segmenting stakeholders by influence, interest, and expectations
  • Understanding trust and perception drivers among strategic audiences
  • Managing stakeholder expectations and perception gaps
  • Strengthening credibility and consistency in long-term relationships
  • Integrating stakeholder feedback into communication decisions

  • Establishing a long-term corporate image management framework
  • Measuring awareness, perception, trust, and preference
  • Analysing trends and shifts in stakeholder perceptions
  • Evaluating PR and media contribution to institutional positioning
  • Strategic review and continuous corporate image improvement