Product Management and Product Marketing for the Telecom Sector

  • Product Management and Product Marketing for the Telecom Sector
  • Morocco - Casablanca

Product Management and Product Marketing for the Telecom Sector

Course Category : Data Management

A specialised programme developing telecom product management and marketing capabilities, focusing on innovation, customer experience, and sustainable competitive advantage.
Duration: 5 Days | Level: Advanced.

Starts On

6 - September - 2026

Ends On

10 - September - 2026

Location

Morocco - Casablanca

Language

Arabic

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View Course Introductory PDF

Targeted Audience

  • Telecom Product Managers
  • Marketing and Business Development Managers
  • Customer Experience Managers
  • Digital Transformation Leaders
  • Market and Data Analysts
  • Innovation and Digital Services Professionals

Targeted Skills

  • Telecom Product Lifecycle Management
  • Market and Customer Analysis
  • Digital Value Proposition Development
  • Integrated Marketing Strategy Design
  • Innovation Management in Telecom Services
  • Performance Measurement and CX Optimization

Expected Outcomes

  • Advanced understanding of telecom market dynamics.
  • Develop effective product management strategies.
  • Design customer-focused marketing plans.
  • Enhance user experience across digital channels.
  • Manage innovation and new service launches.
  • Apply data-driven decision-making for performance improvement.

Training Topics Index

  • Telecom market structure and business models
  • Characteristics of telecom products and services
  • Role of product management
  • Competitive and regulatory analysis
  • Technology trends (5G, IoT, digital services)

  • Identifying customer needs
  • Value proposition design
  • Digital product development models
  • Product lifecycle management
  • Pricing and bundling strategies

  • Market segmentation and analysis
  • Integrated marketing strategy development
  • Digital marketing in telecom
  • Service branding strategies
  • Customer retention approaches

  • Customer experience (CX) design
  • Customer journey mapping
  • Data-driven performance improvement
  • Key performance indicators (KPIs)
  • Complaint management and satisfaction enhancement

  • Innovation strategies in telecom
  • Digital service development
  • Go-to-market strategies
  • Strategic partnerships
  • Continuous evaluation and optimisation